Johanna
Co-founded Plush Up and runs the client side: brief, quotation, planning and follow-up through to delivery.
Home / Who We Are
The Company
Plush Up supplies custom plush keychains to hotels, brands and events — for marketing, retail and guest experience. A small company: two founders, a contact on the ground in Bali, an in-house design team and a production network.
The team
Co-founded Plush Up and runs the client side: brief, quotation, planning and follow-up through to delivery.
Co-founded Plush Up and handles production: sourcing, manufacturing partners, quality control and logistics.
Based on the island. Takes the brief in person, keeps the project moving locally and hands the finished plush keychains over.
Every plush is drawn by our own team: silhouette, expression, proportions and palette, worked from your brand rather than adapted from a stock body.
An international sourcing and production network we work with regularly, handling feasibility, materials and quality against the design signed off with you.
What a project includes
You order a plush keychain and get the design work with it. The drawing stays yours, and it can carry across sizes, collections and campaigns.
Sketch rounds until the character is right.
Palette, logo placement and tone matched to your identity.
Pattern, seams and materials specified in writing.
A character you can reuse across future runs.
How we work
You're not picking a product off a shelf. You're commissioning a character, and the plush keychain is how it gets into someone's hands. How we see the work
Positioning
Hotels, brands and events order from us for marketing, retail and guest experience. Each run is designed for that purpose, produced to spec, and delivered as a usable asset — not merchandise picked from a catalogue.